Does Jony Ive hold chances to replace Jobs? The reality behind iOS7

Finally Apple Inc. (NASDAQ:AAPL) has begun unveiling the latest version of its mobile operating system iOS 7. Jhony Ive is the only man accountable for bringing innovation to the mobile market of iPhones and iPads.

The previous 12 months have been unusually active at Apple. The company included the iPad Mini to its lineup, revamped its top-of-the-line smart phone with the 5S, lengthened the iPhone line with the 5C, and released iOS 7, the most important upgrade to its mobile operating system in years. Company also reorganized its executive ranks, showing talented but disruptive iOS chief Scott Forstall the door and dividing his responsibilities between Jonathan Ive who is Apple’s chief designer and Craig Federighi who leads software at the company.

This has a well-known ring for longtime followers of Apple. Responding to related skepticism in 2004, Steve Jobs, who is the company’s late co-founder, said that Apple’s market share is bigger than BMW’s or Mercedes’s in the automotive market. Six years after the release of the original iPhone, Apple no longer holds the mobile marketplace to itself. It has to compete against gigantic competitors such as Samsung Electronics, Motorola and Nokia Corporation (NYSE:NOK), which are now respectively, division of Google and soon will become part of Microsoft Corporation (NASDAQ:MSFT). Apple also needs to buck up to compete with a stream of its new rivals such as Xiaomi of China and Micromax of India.

The appearance and experience of Apple’s latest hardware and software have not been to everyone’s flavor, but this shows that company can still innovate and Jony Ive has chances to substitute Jobs.

It sounds like Apple Inc. (NASDAQ:AAPL) may have got a successor after all. Ive may not have Jobs’ callous business sense but as the most precious company in the world Apple hardly requires that quality now. What it does need are innovative products that will keep it at the forefront in the war. It is likely that Apple will still bring on its best with Jhony Ive as an in charge of both hardware and software.