In a surprising move, electric vehicle startup Fisker has slashed the price of its most expensive model, the Ocean SUV, by nearly 40%. The Ocean Extreme, previously priced at $59,199, can now be purchased for just $37,499. This drastic reduction in price is part of the company’s efforts to avoid bankruptcy.
Not stopping there, Fisker has also discounted its cheaper trims, with the most affordable Ocean now selling for just $24,999. These big price slashes have brought the Ocean Extreme $6,700 below the average price paid for any new vehicle this month.
While these discounts may seem like a good deal for consumers, there is speculation that they could have a negative impact on resale values in the future. It remains to be seen how these drastic price reductions will affect Fisker’s bottom line and the overall perception of the brand.
Despite the potential risks, Fisker’s move to make their electric vehicles more affordable could be a strategic decision to attract more customers in an increasingly competitive market. The significant price drops may also indicate a shift in the company’s pricing strategy as they navigate the challenges of the EV industry.
For more updates on Fisker’s pricing changes and the latest news in the electric vehicle sector, stay tuned to KP INSIDER.
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