Tech giant Apple recently released a controversial new ad promoting its iPad Pro, featuring an industrial press crushing various creative objects. The ad showcases objects such as a record player, piano, guitar, TV set, cameras, typewriter, books, paint cans, and even a vintage arcade machine being slowly crushed.
The soundtrack for the ad is “All I Ever Need Is You” by Sonny and Cher, adding a nostalgic touch to the destructive visuals. Apple CEO Tim Cook is featured in the ad, highlighting the iPad Pro as the thinnest product with the most advanced display and the power of the M4 chip.
However, the ad has received significant backlash on social media, with many criticizing it as “destructive” and symbolic of the tech industry’s impact on cultural sectors. Comments from celebrities like Hugh Grant and Justine Bateman, as well as other social media users, have condemned the ad as egotistic and offensive.
Some users have expressed shame or disappointment in Apple over the ad, while others have mockingly suggested that Apple should create ads crushing sports equipment for the Apple Watch Pro. Many users have referenced late Apple founder Steve Jobs and expressed disappointment in the direction of current Apple ads.
One user even compared the ad to Apple’s classic ‘1984’ advertisement, noting a perceived shift in values. The ad has been criticized as a metaphor for today’s creative dark age, with user comments highlighting feelings of disappointment, discomfort, and a desire for less technology in response to the ad.
This controversial ad has sparked a heated debate online, with many questioning Apple’s intentions and the message it is sending to consumers about the impact of technology on creativity. It remains to be seen how Apple will respond to the criticism and backlash surrounding this latest advertisement for the iPad Pro. Stay tuned to KP INSIDER for updates on this developing story.
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