Apple’s iMessage and Microsoft’s Bing have been deemed not dominant enough in the messaging platform market by the European Union’s (EU) regulator, exempting them from the interoperability requirement under the EU’s Digital Markets Act (DMA). The decision, based on a recent investigation, comes as a relief for Apple and Microsoft, who have expressed their support for not being classified as core platform services.
The EU had been considering legislation that would have forced Apple to make changes to iMessage, making it compatible with other messaging platforms. However, this requirement has now been dropped, as the investigation found that iMessage is not widely used by businesses, thus falling outside the scope of the legislation.
Despite this exemption, Apple will still need to make significant changes to its app ecosystem in the EU. One such change will include allowing users to download and install apps from alternative app marketplaces outside of the App Store. This move aims to promote competition and provide European users with more options when it comes to app purchases and installations.
The DMA, which aims to regulate digital “gatekeepers,” will now focus on larger platforms that hold significant market power. Apple and Microsoft’s absence from this list reflects the regulator’s belief that they do not meet the criteria for dominance in the messaging platform market.
The decision not to require interoperability with iMessage is seen by some as a victory for Apple and its commitment to user privacy. iMessage is known for its strong end-to-end encryption, providing users with a secure messaging experience. The exemption allows Apple to maintain its focus on privacy without compromising its messaging platform.
The news comes as a welcome development for Apple and Microsoft, as they can continue operating their messaging platforms without the need for extensive changes. Both companies have issued separate statements expressing their support for the decision.
As the implementation of the DMA draws closer, the EU will continue scrutinizing other digital gatekeepers’ practices to ensure fair competition within the digital market. The exemption of iMessage and Bing from the interoperability requirement highlights the regulator’s willingness to analyze each platform’s market dominance on a case-by-case basis.
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